DANA SHAVIVCREATIVE DIRECTOR | 3D ARTIST | STORYTELLER

FREUDE BY BMW

Brand Experience Center
Azabudai Hills, Tokyo JP

Employed @ BMW Group Designworks as Senior Visualizer
Developed concept design of the space through 3D modeling and visualization until handoff to Tokyo architecture firm Nomura.

[blender] [unreal engine] [grasshopper]



[lighting fixture] 


We designed a multifunctional space that changes throughout the day. A Runway leads up to the “Altar”, the grand display. Along the runway is a stage to accomodate for events, and an open space cafe. In BMW fashion, a double curvature surface stretches up through the staircase, capturing light and lifting it up to the ceiling.



Image Credits: BMW JP
Images of Portal Sculpture Credit: Sohei Oya (Nacasa & Partners Inc.)